Most companies produce an alarming amount of waste in order to make their products, but one environmentally conscious startup called Green Wheels is turning that production model on its head. The innovative San Diego-based company takes old car tires and will figure out something or other to do with them eventually.
We started with the question What can we do with an old tire? And thats still pretty much where were at right now, said Jake Camlin, co-founder of Green Wheels. Theres just so much waste in the world. We want to help alleviate that waste by turning it into something cool, like, I dont know, furniture? Or some drink coasters? Well figure it out.
Heres how it works: Green Wheels collects old and beat-up tires from junkyards and also accepts donations from individuals who have old tires lying around that they want to get rid of. They then store the tires in a warehouse, and youve got to think that sooner or later theyre going to find a good use for them. Maybe using them to make some type of bag? Rubbers kind of a weird material for a bag, so maybe thats not quite right. But whatever it is, its going to be a big win for sustainability. Awesome!
Even though the company is brand new, Green Wheels already has a website that has tons of info about their bold mission and philosophy:
Our Mission: Ever notice those huge mounds of tires that are in junkyards? We did, too. And that got us thinking: What if we could take those tires and melt them? Or, no, not melt them. But mold them, maybe? Into a different thing? Definitely something like that seems possible. Because while most people look at an old tire and see an old piece of junk, we see a brand-new opportunity of some sort. As soon as we figure out what it is, get ready to see a lot fewer tires sitting around taking up space, and a lot more hammocks or phone cases or something.
So what are you waiting for? Donate your old tires to us today!
Wow. Its pretty incredible to see a company take something as useless as a worn-out old tire and presumably transform it into something amazing at some point down the line. We definitely want to buy whatever they end up making out of those old tires once they nail it down.
Way to go, Green Wheels!